The Bayer Food Focus Project

The project aims to support New Zealanders in making more positive food choices and encouraging people to take more consideration of their diet for the betterment of their overall health. Although the Bayer Food Focus Project does not profess to be an update on the decade old Adult Nutrition Survey carried out by the Ministry of Health in 2008-09, it does hope to plug some of the gaps felt by the industry. The project consisted of two key parts: the first Australasian pilot study conducted by AUT, using the new innovative Veggie Meter device to establish a benchmark of Kiwis’ vegetable and fruit consumption via a fingertip scan; and an online questionnaire to understand which foods New Zealanders are most commonly consuming and why.