Kiwi Kids are Exposed to 27 Junk Food Advertisements a Day

Some Kiwi kids are being bombarded with an average of 27 junk food advertisements a day in their schools, homes and on the streets, new research has found.

In a world-first study by Otago and Auckland universities, 168 children from across the Wellington region, aged between 11 and 13, wore cameras around their necks for four days, capturing what they saw every seven seconds.

In one case, a poster for Coca-Cola hung on a classroom wall. In others, marketing for sugary or energy drinks on the sides of dairies or on the ends of buses plagued their journey home.

University of Otago Associate Professor of Public Health Louise Signal, who led the research team, said the saturation of this sort of advertising was normalising the consumption of junk food.