Are sports saturated with alcohol advertising?

This Australian report investigates the amount and type of alcohol marketing during two major sporting events in 2018. The two games chosen for analysis were the Australian Football League (AFL) grand final and the National Rugby League (NRL) grand final.

It concludes a significant proportion of the population was potentially exposed to a high level of alcohol advertising during the grand finals. This indicates that professional sport is currently being used as a highly effective conduit for mass population alcohol marketing during children’s viewing hours.