06 Jan Harmful marketing to children
The WHO–UNICEF–Lancet Commission identified an important threat to children’s health and futures by stating that children across the globe are exposed to exploitative advertising and marketing by the private sector. Fast food and sugar-sweetened beverages, alcohol, tobacco, e-cigarettes, breastmilk substitutes, and gambling, were positioned as the key products that children are increasingly exposed to and harmed by. However, by focusing on the marketing of particular so-called unhealthy products, the Commission has made a critical oversight. They failed to acknowledge that all marketing to children is potentially harmful to children’s health.