Big Food vs. Public Health During the Pandemic

Big Food vs. Public Health During the Pandemic

This is a thorough and carefully done analysis of the ways in which Big Food companies took advantage of the Covid-19 pandemic as a marketing opportunity.  The report gives more than 40 specific examples of corporate:

  • Nutri-washing: Coupling “solidarity actions” with aggressive marketing of junk food and sugary drink brands, which helped polish corporate images
    Positioning ultra-processed food and drinks as “essential products” when they are not healthy foods
    Playing both sides: Carrying out philanthropic actions while actively lobbying against healthy food policies
    Using charity to push junk food: Donating ultra-processed food and drinks to vulnerable populations