Hero Removed from Advertisement

Hero Removed from Advertisement

Former Olympic rower Eric Murray shouldn’t have featured in beer advertisements because he’s a ‘hero of the young’, the Advertising Standards Authority (ASA) has decided.

The ASA ordered the The Brewers Association to remove Murray from its Beer the Beautiful Truth ad campaign in a decision made on April 10.

Alcohol Healthwatch, which lodged the complaint with the ASA, argued the ads violated New Zealand advertising standards because Murray was a ‘hero to the young’.

You can read the Stuff article published on 24 April 2018 here

Link to the Advertising Standards Authority (ASA) here