26 Apr Hero Removed from Advertisement
Posted at 11:21h in Advocacy
Former Olympic rower Eric Murray shouldn’t have featured in beer advertisements because he’s a ‘hero of the young’, the Advertising Standards Authority (ASA) has decided.
The ASA ordered the The Brewers Association to remove Murray from its Beer the Beautiful Truth ad campaign in a decision made on April 10.
Alcohol Healthwatch, which lodged the complaint with the ASA, argued the ads violated New Zealand advertising standards because Murray was a ‘hero to the young’.
You can read the Stuff article published on 24 April 2018 here
Link to the Advertising Standards Authority (ASA) here