Advertising Standards Authority new comprehensive Children and Young People’s Advertising Code

The ASA has adopted a new code following a recommendation from an independent panel. The new code replaces the Code for Advertising to Children and the Children’s Code for Advertising Food and for the first time will cover all advertising to children and young people.

The new code has rules about identifying commercial messaging and restrictions around the depiction of anti-social behaviour, sexual imagery and unrealistic body images and occasional food and beverage advertising.